Paul Southwood is a psychologically-trained marketing professional who oversees marketing for RockMS and its associated clients. His career has seen him as a marketing manager for an international software company (selling to legal and healthcare verticals) and as the marketing team leader for a niche science company. He believes in a strategic, results-orientated approach to marketing, informed by practical commercial insight.
Paul’s passion for marketing stems from his background in psychology and psychotherapy, having qualifications in Integrative Psychotherapy (Regent’s University) and Clinical Hypnotherapy and Psychology (St. Mary’s University). This background provides a deep understanding of behaviour, including commercial and buying behaviour, to his marketing practice.
He is a self-confessed ‘nerd’ who is interested in the psychology of the written and spoken word, content marketing, digital marketing and SEO. Paul is an Associate member of the Chartered Institute of Marketing.